CASE STUDY: CLUSE

Tapping into a new audience with multicultural marketing for an instagram-worthy watch brand

CASE STUDY: CLUSE

Tapping into a new audience with multicultural marketing for an instagram-worthy watch brand

CASE STUDY: WWF: THE WORLD WILDLIFE FUND

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PROGRAM ELEMENTS

Multicultural Strategy

Influencer Strategy

Content Creation

Product Seeding

THE CHALLENGE

With an already expansive audience across the U.S., trendy watch brand CLUSE wanted to appeal to new demographics in order to extend their reach. Their target? The $200+ billion Muslim market in the U.S.

OUR STRATEGY

To drive awareness and tap into the power of word of mouth marketing, Reign cast two of the biggest Muslim fashion influencers on social media.

The influencers were provided with brand assets to create high quality branded content, and guidance from the Reign team to not only introduce the CLUSE brand to their followers on Instagram, but also drive active engagement with clear calls to action and direct links to shop the watches.

THE RESULTS

Our Instagram campaign generated high quality visual content on Instagram, stimulating awareness and interest for CLUSE. With an impressive engagement rate of 8%, the campaign generated meaningful conversations for the brand, demonstrating the campaign’s success in driving positive brand affinity among our target audience. The campaign also achieved a high click-through-rate driving sales not only in the United States but also across Europe and Asia.

STATISTICS

620K

Impressions

47.5K

Engagement

8%

Engagement Rate

3

Number of Posts

THE CHALLENGE

With an already expansive audience across the U.S., trendy watch brand CLUSE wanted to appeal to new demographics in order to extend their reach. Their target? The $200+ billion Muslim market in the U.S.

OUR STRATEGY

To drive awareness and tap into the power of word of mouth marketing, Reign cast two of the biggest Muslim fashion influencers on social media.

The influencers were provided with brand assets to create high quality branded content, and guidance from the Reign team to not only introduce the CLUSE brand to their followers on Instagram, but also drive active engagement with clear calls to action and direct links to shop the watches.

THE RESULTS

Our Instagram campaign generated high quality visual content on Instagram, stimulating awareness and interest for CLUSE. With an impressive engagement rate of 8%, the campaign generated meaningful conversations for the brand, demonstrating the campaign’s success in driving positive brand affinity among our target audience. The campaign also achieved a high click-through-rate driving sales not only in the United States but also across Europe and Asia.

PROGRAM ELEMENTS

Multicultural Strategy
Influencer Strategy
Content Creation
Product Seeding

STATISTICS

620K

Impressions

47.5K

Engagement

8%

Engagement Rate

3

Number of Posts

Work With Us

Let’s collaborate to create customized marketing strategies and campaigns. Get in touch to see how our network of influencers can grow your brand and expand your reach. Request a proposal today!

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INFLUENCERS

Interested in working with multicultural influencers? Get in touch to find out how we can create a custom campaign to fit your needs.

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BRANDS

Interested in working with multicultural influencers? Get in touch to find out how we can create a custom campaign to fit your needs.

THANKS!

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